Sponsorship
- Eighty-seven percent of attendees say discovering new products is important to their experience.
- Sixty-five percent say they understand a product better when they experience it in person.
- Live events give brands direct access to buyers who take action.
Event Impact
Power and Stats
- People aged 25 to 44 make up over 40 percent of Austin’s population.
- This group reports a median household income of 101,589 dollars.
- Forty five percent of people aged 25 to 44 hold a bachelor’s degree or higher.
Audience Snapshot
- Millennials generate an estimated three to four trillion dollars in annual spending across the U.S.
- Millennials and adult Gen Z account for 32 percent of U.S. consumer spending.
- Austin attracts entrepreneurs, influencers, and high earners who invest in experiences, learning, and growth.
Spending Power
- This group drives retail trends through social media and digital habits.
- They value convenience and transparency when choosing brands.
- Influencer marketing in Austin reaches niche audiences with high engagement and strong return on investment.
Digital Influence
Previous event sponsors
